Sierra Nevada’s winter season begins its national and international promotional campaign for the 2011-12 season in London’s Ski & Snowboard Show, Europe’s most important snow and mountain fair, that took the 23rd of October.
Sierra Nevada ski resort displayed a 58 square metre exhibitor in the main access of Earls Court precinct, where professionals and general public was informed about its facilities and services, as well as videos showing the innovations of the new campaign. Sierra Nevada will be offering special deals to tour operators and touristic companies for the winter holidays of British clients, as published in a statement by the Andalusian government.
Today, the councillors at the Tourism, Trade and Sport Ministry, the Sierra Nevada entrepreneurs association and TourSpain, will be maintaining a meeting with the local press that are specialised in snow, to whom they will also expose the upcoming sporting events that the resort will host, and the different sectors and touristic products that the province offers as a destination, with special keenness on the snow offers.
Tags: earls court, london's ski & snowboard show, Sierra Nevada